Pinterest isn’t just my addiction; it’s my job. I manage Pinterestaccounts for my own blogs and some amazing businesses. When I first started using Pinterest for Savvy Shopper Central, I treated it the same as my personal account & pinned whatever whenever. I quickly realized that wasn’t very effective at helping people discover my boards. Using the techniques below, I see about 10-15% growth on the smallest accounts that I pin the least on. Accounts that I spend 3-5 hours per week on see about 20-30% growth in followers EVERY week!
Before you start pinning like crazy, make sure your account is set up & your website is Pinterest friendly! I created a Pinterest Setup Checklist for setting up new accounts, but it works great for analyzing existing ones too!
Now that you’ve got your profile all neat and some boards with SEO descriptions, let’s move on.
- ViralTag is a scheduler that I use to schedule the majority of my pins. It is not a free service, but it is a major timesaver. If you are serious about growing your Pinterest account, you will want to invest the $14-28/month (depending on your package selection) to use this service. The clone feature is great for scheduling your new content onto multiple group boards at intervals you select.
- Tailwind is a Pinterest analytics tool that I use. The graph above is from there. It lets you view your competitors to see what works for them, best posting times for YOUR followers, and more. You can try out any of their packages for a FREE 14 day trial. I recommend trying the PRO and downgrading to the services you used. It is very easy to switch it on your own or even cancel it.
- Ahalogy is another scheduler I use, but it does a lot more. You can edit photos & schedule from their dashboard, schedule pins from other Ahalogy users, and it predicts the best time to post for you.
You HAVE to give people a way to easily pin from your site. Not everyone uses a Pinterest extension or bookmarklet (and some IP attorneys advise against them), so you need to remind them to pin & give them an easy way to do so. Make sure you allow each image to be pinned, instead of just putting a Pin It button once on your post that they may scroll past.
- Pinterest Pin It Button for Images by Canha is the easiest way to add a Pin It button to every image on your site. It is a free wordpress plugin that plays nicely with most themes and other plugins.
- Pin Button Attraction is a paid wordpress plugin that also lets you add a “Follow” button. I use this one on all my sites.
- SNAP (Social Networks Auto Poster) has a paid Pinterest add-on that will automatically pin the featured image from your board onto the board you select. I love this because I schedule blog posts & it pins them while I am away from the computer.
- Amazing graphics – A Pinterest board is basically a visual bookmark folder that you let others look at, so you want to use the best photos possible. Vertical pictures with a 4:3 or 3:2 ratio do best because of how they display on Pinterest.
- Image tags – Make sure you fill out the title, description, and alt tags for your images. Different programs pull the pin description differently, so cover your pages.
- Watermark – A large percentage of searches for SSC come from people typing in SavvyShopperCentral.com
- Pin your post as soon as you publish & then promote both the post url & the pin url on your other social media sites.
- Using ViralTag, clone & pin your new post to all your relevant boards starting with group boards. Space them out, so other scheduled pins will fall between there or your feed will be full of that same picture & you will lose followers.
- Do NOT pin & run. Engage with others. Follow active pinners, repin a few of their pins, and leave a relevant comment.
- Do NOT pin only your own content. Try to keep a pin/repin 10 things from others for every 1 post of your own.
- Avoid repinning threads/groups that require you repin from everyone. You want to pin quality images & posts and that isn’t always possible in those groups.
- Add a recent pin widget to your sidebar to increase your Pinterest followers.
- Enable rich pins if you post recipes. My Pinterest traffic more than doubled when I enabled them.
- Utilize Pinterest Analytics. Vocus has a great cheat sheet for reading Pinterest Analytics.
Tips from other bloggers
“I use Viral Tag to schedule pins. I can manage several Pinterest accounts from one dashboard. When I post an evergreen content I pin it and then schedule it to pin to group boards. That way the life span of the post is spread out over a year or more. I also can plan out pins from other sites so that I am not flooding my boards all at once and my followers get a nice trickle of new pins from us.” ~ Heidi from HotCouponWorld.com
“I wish someone would have told me to engage. And it’s not just about pinning your own content.” ~ Ashley from CrunchyFrugalista.com